Let’s Celebrate Creativity in Print

About Times of India Power of Print

Times Power of Print is a unique initiative by Times Group, that invites creative minds to build an impactful print campaign for a real brief from a real client.

Times of India Group and Nestlé India are joining hands to invite all communication agencies to come up with award winning campaigns for a noble cause – #HelpParentsKnowGoodFood. The winning team will get a fully paid trip for two team members to Cannes Lions, and win a trophy at the Kyoorius Creative Awards, in a unique capsule where BCCL will highlight the immense possibilities for creativity and innovation in print.

How to participate?


Download the brief.

Creative professionals are welcome to participate in teams of two (refer to the terms and conditions for more details).

Download Brief

Work on the brief.

Answer the brief, keeping in mind the guidelines. Each work submitted is considered an entry by itself. If you wish to submit more than one entry, each one will be considered as separate.


Submit your entry

Read ‘Submitting Your Entry’ guidelines carefully to prepare entries in the right format and submit.


Submissions open: 17 April, 2018
Deadline: 19 May, 2018
Judging: 23 May 2018
Awards Night: 01 June, 2018

You can start working on your campaign today. All information pertaining to the brief is available along with detailed submission guide, terms and conditions and useful information, such as logos and other references. Submissions on the entry site begin on 17 April, 2018. Deadline for submitting entries is 19 May, 2018.

Winners & Nominees Announced

- The Brief -

Nestlé is the world’s largest food and beverage company with a purpose of "enhancing quality of life and contributing to a healthier future". Nestlé believes that Good Food and Good Life go together. That food is not just fuel; it also brings us together. Food is an ingrained part of Indian culture and is an expression of our festivals, and celebrations, food reflects the rich diversity within each state.

Even when we look at a family unit, we find that parents are committed to bringing up their kids the right way – by passing on the right values and teaching them the right behaviour. Parents are also committed in feeding their kids good food every day. Parents try to provide their kids the right nutrition at an early age that will not only assist in the child achieving the right growth milestones (height, weight, cognition), but also will build health and wellness in the long run. Food habits, like values, are largely passed on from one generation to the next. However, lifestyles have changed and so have food habits. And parents do not always model good food behaviour, because they themselves do not have full knowledge about good food from the perspective of good nutrition.

Nestlé believes modelling good food behaviour starts with good food knowledge. Hence, they wish to encourage parents in urban India to learn the nutritional truths about Good Food.

Nestlé is committed to delivering this Good Food Knowledge via “Nestlé Nutrition Experts”. These experts will be available at various touchpoints (email, website, call) and have been created for this purpose.

This is a great opportunity for the creative community to be a chance of a nationwide initiative and also contributing to a subject of national importance.


Josy Paul

Chairman &
Chief Creative Officer
BBDO India

Josy started BBDO India from the backseat of his car in 2008.

Along with his creative partner and CEO, Ajai Jhala, they pioneered the idea of brand movements with the belief that India needs more ‘acts not ads’. It was a new language for Indian advertising. And it became evident in one of BBDO India's very first campaigns - P&G Gillette’s ‘Women Against Lazy Stubble’ (WALS). The campaign created a major buzz in India and broke all previous sales records. It went on to win the inaugural Gold Lion for Creative Effectiveness at Cannes.

In 2015, Josy and his team won the inaugural Glass Lion Grand Prix at Cannes for their work on Whisper sanitary napkins called ‘Touch The Pickle’.

The Glass Lion category at Cannes recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising. Whisper’s integrated movement encouraged women, young and old, to talk openly about menstruation, and defy taboos.

Josy and his team also won the Glass Lion Gold for Ariel ‘Share The load’ - in 2015 and 2016. And the Creative Effectiveness Gold Lion in 2017. Last year, Dads#ShareTheLoad was recognised with the 'Star of Madison Avenue’ Award by the Advertising Club of New York.

Ariel #ShareTheLoad has recently been voted among the top 10 best campaigns for Social Good in the last hundred years – by Campaign US.

Josy was named Creative Agency Head of The Year by the IAA (Indian Advertising Association) in 2016. Campaign Magazine awarded him 'Creative Person of the Year for India and South Asia' in 2012, 2015 and 2016. He is ranked among the most influential people in Indian advertising - by The Economic Times.

Josy Paul was born during an earthquake and has a permanent tremor. He lives by the mantra, “Think like the navy, deliver like the pirates."

Raj Kamble

Founder & Chief Creative Officer
Famous Innovations

Raj, a graduate of the Sir JJ School of Applied Art, started his career at Enterprise Nexus/Lowe, Mumbai, where he went on to win half a dozen Clio Awards in his formative years, along with being the first Indian to be nominated for D&AD in 1996.

In 2001 Raj moved to Lowe, London, where he worked on brands such as Stella Artois, Unilever, Nestle and Saab, among many others. Soon he started a new role as Creative Director at Lowe New York. His winning streak continued as he bagged an One Show Gold and a Gold Lion at Cannes for his work for Stella Artois, Gillette and Light of Life Foundation.

After seven years at Lowe New York, he was hired by BBDO New York in 2010, as the Senior Creative Director. His work titled ‘World’s Biggest Shave’ was talked about in the Financial Times, CNBC and the New York Times. And his innovative work in print has won a couple of Cannes Gold Lions and a Silver Pencil in D&AD in 2011.

After more than a decade in the business, Raj moved back to his hometown, as the Chief Creative Officer for BBH India where he handled accounts like Vaseline, Diageo, World Gold Council and Google Chrome. Now as Founder and CCO at Famous, Raj is channeling his years of creative genius towards making several Indian and global brands famous.

Raj has cumulatively won more than 150 Global awards including at Cannes Lions, One Show, D&AD, the Clio Award, the Andy Awards, AdFest and Art Directors Club. He has given lectures at institutes such as the Kellogg Institute of Management and Columbia University. He was on the jury of OneShow 2014 and also runs Miami Ad School in India.

Malvika Mehra

Founder & Creative Director
Tomorrow Creative Lab

2 decades of successfully partnering clients in building famous brands across 2 advertising agencies, (Ogilvy and Grey), earned Malvika, former National Creative Director at Grey India, a place among India’s ‘50 Most Influential Women in Media, Marketing and Advertising’ (Impact India/Advertising Age), the ‘Top 20 Creative Directors in India’ (Brand Equity Agency Reckoner-Economic Times) and Campaign India’s A-list.

She helped launch ITC’s biggest success story - Bingo! and built brands like Hutch, Vodafone, Britannia, State Bank of India, Gillette, Reliance Telecom, Titan, Dell, Fiat, Honda, Duracell and Killer. And brought about real social change via her work for the Indian Army and the government’s Clean India and Anti Female Foeticide campaigns.

Along the way, she has won more international and national awards for creativity and brand effectiveness than she cares to remember, but is particularly proud of her two Cannes Gold Lions and the much coveted D&AD pencil for her work on Duracell titled ‘Positive-Negative’.

Besides winning at Cannes, she has also been on the jury at the prestigious festival twice, and at the Clios as well.

An army brat and a boarding school product, Malvika has had the good fortune of experiencing different cultures across the length and breadth of the country. More than anything else, she considers this to be her biggest learning and edge.

Her independent venture, Tomorrow, is a global collaborative creative hub based out of Mumbai. Since its launch 16 months back, Tomorrow has handled Brand Strategy, Design and Communication for brands like NDTV (Mojarto), Arvind Group, Hotstar, Streamcast Technologies, Vivaana Hospitality, Desi Deli, OYO Rooms, Awfis and Ashiana Housing

Zenobia Pithawalla

Executive Creative Director
Ogilvy India

Zenobia believes her job at Ogilvy has been 24 years of doing what she loves to do.

Her greatest thrill is the joy of flitting from shampoos to chocolates. From pencils to insurance. From women's beauty products to women's causes. Creating work across categories, is her joyride in life.

Her present portfolio of brands includes Dove, Pond's, Mondelez, Securities and Exchange Board of India, Hindustan Pencils, Taj Holidays, Welspun Spaces, and ICICI Bank. Some of her campaigns created for the Indian market have travelled the globe. The best part of her day is when she gets to sit with her teams and listen to their ideas.

Her work has won recognition at international awards festivals. At the World Women Leadership Congress 2016, she was honoured with the Women Leadership Achievement Award. She has also been a member of the Film jury at the Cannes Lions Festival 2016.

Keegan Pinto

Creative Head - West &
National Creative Director - Branded Content
FCB Ulka

In his current role, Keegan Pinto is Creative Head (West) and National Creative Director - Branded Content, FCB Ulka. Keegan is responsible for enhancing the creative quotient and strengthening the creative capabilities of the agency.

With over 16 years of industry experience, Keegan is one of the most recognized and awarded names in the business. Before joining FCB Ulka, he was Creative Head of MTV India. Previously he was associated with Colenso BBDO New Zealand, Publicis Ambience, Ogilvy & Mather India and Lowe Lintas. His work has won him the highest accolades including D&AD, The One Show, Adfest, Cannes Lions, Abbys, Effies, DMA Asia Echo Awards, Promax India along with Asia and World.

Keegan championed several memorable and impactful pieces of work for celebrated brands such as Amul, Tata Motors, Nerolac, Indian Oil Corporation, Zee Entertainment Enterprise, Lifebuoy, Tata Tea, Tetley, ICICI Prudential Life Insurance, Calvin Klein, He Deodorants, Askme, Kamasutra, Sunsilk, Gulf Oil, Nescafe, Vdot, Big Bazaar, Economic Times, TVS, Zoom TV, DNA, Airtel, Ashok Leyland, Onida, Bajaj Bikes, BBC World, Claris Pharmaceuticals, Croma, DB Realty, DNA newspaper, IICE Vodka, Himalayan Water, Dove, Ponds, Lakme, Hindustan Pencils, Kodak, Kingfisher Airlines and more.

Some of the noteworthy campaigns crafted by Keegan are 'Bande Achchhe Hain' for ICICI Prudential Life Insurance, 'Power of 49' campaign for Tata Tea, 'Heat mein Dheet Hain' for Onida AC, 'Inside wala Snaan' for Tetley Green Tea and 'For Indian Values' for Videocon d2h. He has also been accredited for his work on ‘MTV Stay Raw’ campaign.

A post-grad in creative advertising from New Zealand, Keegan is a thought leader, creative writer, music composer and lyricist. He has also composed jingles for numerous ad films including ‘Milky Milky’ for Amulya, ‘Pehle Indian Phir Oil’ for Indian Oil and ‘Love Unconditionally’ for Tata AIA. He has recently ventured into Bollywood, composing the song ‘Faraar’ for the film, Running Shaadi.

Amer Jaleel

Chairman &
Chief Creative Officer
Mullen Lintas

Amer started his career with Bates (then Clarion) in 1994.

He created the iconic ‘positive attitude’ campaign while still a junior. He then moved on to Mudra in 1999 and worked on McDonalds, Kinetic Auto and Indian Oil.

With Lowe Lintas since 2002 as Creative Director, he led brand work on Idea, Bajaj, ICICI Prudential and Tata Tea. ‘Jaago Re’ for Tata Tea campaign became a case history in India and has won various Effie awards over the last eight years.

In 2010, he turned National Creative Director, and also took on Maruti Suzuki, Micromax, Google, You Tube, OLX, Hindustan Times, Dabur, Havells among others.

Amer was the Global Creative Director for Lifebuoy. “Lifebuoy (Help a child reach 5)” has bagged various creative and effectiveness awards worldwide.

He was nominated as a member of the Jury for the 2011 Cannes Lions.

Amer is now Chairman & Chief Creative Officer of Mullen Lintas.

The new Lintas agency has in its debut year bagged 30 brands including Tata Beverages (Tea, Coffee, Tetley, Super Green), Tata Starbucks, Bajaj Avenger, Honda BRV, Vistara, Bajaj Almond Oil, Viacom, Voonik, Ongo, Godrej Natures Basket, Havells, Dabur Portfolio (Vatika, Honey, Real, Hajmola, Jamun, Volo, Yoodley), Gionee, Cleartrip, Himalaya, to name some. Mullen Lintas was ranked No.7 on the Brand Equity’s Agency Reckoner in its first year.

Rashi Goel

Head of
Consumer Communications
Nestlé India

Rashi is the Head of Consumer Communications at Nestlé India Ltd.

Rashi has 20 years’ experience in successfully delivering business growth and building brands through marketing, communication, product innovation and personal leadership.

Rashi has been a versatile marketer, with exposure across personal care, nutrition and beverage categories. She has extensive experience in leading global brands for L’Oreal, Unilever, Coca Cola, PepsiCo and KraftHeinz across India and APAC.

Rashi has also completed a one-year Sloan Fellowship program with Stanford University in 2009.

She is passionate about design, innovation and creativity. Able to balance the art and science of marketing, and is passionate about building brands that make a real difference to consumers’ lives. She knows there are no quick fixes to building great brands.


The Times Group, through its glorious 179 years, has always been at the forefront of innovations and thought leadership when it comes to engaging both the reader and the advertiser. As an organization, we have always tried to keep the print flag flying high by doing things that generates excitement within the ecosystem. In line with the objectives of driving creativity and demonstrating the impact of print, is our new initiative titled, “Power of Print”.

Nestlé is a leading Nutrition, Health and Wellness company. Nestlé has been in India for over 100 years understanding people, making quality products, building trust and nurturing relationships. For more information, please visit www.Nestle.in

Ethically and with the highest standards, the Kyoorius Awards recognise, honour and award the most outstanding creative work in the Indian visual communications sphere. The foremost creative awards for Design, Advertising, Digital, Media & Marketing Communication in India was conceptualized by Kyoorius.


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