Objective/Challenge:
GAIL wanted to create an awareness campaign about the hazards of air pollution through school children in an interactive manner as well as extend their existing campaign #HawaBadlo to larger stakeholders.
Big Idea:
School children were invited to participate and showcase their creativity through posters, short films, stories, etc. about the subject and apprise society about the evils of air pollution.
Impact:
Reached out to 30 schools on ground in Delhi, Mumbai and Bangalore. 16300 school children reached. More than 3000 entries received.
More than 20K engagements on Facebook.
Media: Print, On-Ground, Radio, and Digital.
