At The Times of India, we firmly believe that advertising should be a powerful catalyst for growth, not a financial burden.

Brand Capital offers an exclusive, equity-based partnership model that enables business/brands to advertise with minimal upfront costs. Brand Capital, Strategic Investment Program ​of The Times Of India Group​, leverages brand-led growth and value creation via unique and pioneering investment models and programmes.

Our model is designed for businesses/brands across industries—whether you’re a high-growth company needing a media boost, a business creating new market categories, or a traditional brand diversifying into fresh categories. In challenging times, where advertising is essential to sustain momentum, Brand Capital makes it a point that your businesses/brands voice is heard, no matter the circumstances.

With successful investments spanning E-Mobility, BFSI, FMCG, E-Commerce, Real Estate, and more, Brand Capital has proven to be a transformative force for businesses/brands looking to scale with strategic and impactful advertising. Join the leaders who have already experienced the power of this innovative partnership, and together, lets elevate your brand to new heights.