The Brand’s Requirement:
Mobilizing the local communities and families via high engagement activities with high brand visibility.
The Solution We Provided:
A marquee property with weekly engagement where every Sunday, we allow people to reclaim city roads for 3-4 hours and engage in a multitude of fun physical activities including Zumba, dancing, yoga and more.
The Impact
Through Happy Streets, we have reached close to 1 Mn. people in 7 years.
