The Brand’s Requirement:
Connecting with female audiences and championing the cause of women empowerment by bringing together bike enthusiasts.
The Solution We Provided:
On International Women’s Day, we honor the resilience of women from diverse backgrounds through an All-Women Bike Rally in Delhi NCR. Over the years this has become a landmark day to celebrate the female heroes among us.
The Impact
1000+ women participated in the 2024 rally.
