Creating a platform to reach out to college students and establish conversations in a high-visibility context.

We curated an annual debate IP that gives college students a platform to showcase their awareness and insights on cutting-edge topics pertinent to national development. This enabled the brand to shine among the sharpest young minds and be recognized as a thought leader.

Across 21 state editions, it garnered registrations from more that 75,000 students in 23-24.