Challenge:
Using moment marketing to amplify the benefits of Thaila, a range of pure, natural and uncompromised cold-pressed oils from Saptham.
The Moment:
Prime Minister Modi, in his Mann Ki Baat address in February 2025, spotlighted obesity as a national concern urging citizens to adopt healthier habits.
Solution:
We seized the moment by tying the brand promise of Thaila to the PM’s national call for making better and healthy lifestyle choices – the ad elevated the product from a kitchen staple to a catalyst for change — positioning it as the healthier shift for Indians.
