The Brand’s Requirement:
To drive the popularity of homestays category for MMT, a new offering from the travel platform known for hotel bookings.
The Solution We Provided:
We recognized the best in homestays across 12 categories, by combining voting and a Grand Jury. This engaged the consumers and drove consideration for homestays as each voter got a chance to win gift vouchers if their choice won.
The Impact
With celebrity influencers and social engagement, we saw stellar participation from the audience.
