Times of India - Times Power of Print | The Times of India Group

The Brand’s Requirement

Creating an avenue to reach out to school students on the occasion of SBI completing 70 years through a dedicated platform.

The Solution We Provided:

We launched A National Level School Quiz in 16 cities to educate students from class 9 – 12th and enhance their understanding of the BFSI sector through a comprehensive overview that includes: History and Organization of SBI, History of banking and finance, Banking terms, concepts, and processes etc.

The Impact

The initiative reached out to 50,000 students nation-wide and started a conversation for SBI among young minds.