The Brand’s Requirement:
Shaping L&T’s position as a nation builder and celebrating its key role in construction of the Atal Setu.
The Solution We Provided:
We conceptualised and hosted two successful editions of the first-of-its-kind marathon on the iconic 22 KM sea bridge – a grand event that gave runners a unique and unforgettable marathon experience.
The Impact
5,000+ participants attended including influencers and celebrity guests.
