Start conversations around organ donation and be recognized a thought leader in this cause.

With a dual objective of spreading awareness and driving action through organ donation pledges, Times Organ Donation Drive has mobilized masses behind this critical cause. For brands like Kokilaben Hospital, this has helped them build mental availability and recognition being associated with this movement.

More than 1.9 lakh people have signed up so far to pledge their organs which can potentially save 13 lakh lives.